Case Study: South London and Maudsley NHS Foundation Trust recruits 158 Band 5 nurses and saves nearly £2m with WDAD Communications

South London and Maudsley NHS Foundation Trust recruits 158 Band 5 nurses and saves over £1.9m with WDAD Communications

The South London and Maudsley NHS Foundation Trust (SLaM) faced a significant challenge in recruiting Band 5 nurses, with high vacancy and staff turnover rates driven by work pressures. To reignite its attraction channels and become an employer of choice, SLaM appointed a dedicated manager and engaged the recruitment marketing agency WDAD Communications to develop a new creative strategy.

WDAD Communications developed a year-long employer branding and recruitment marketing campaign centered on the theme "The Mind is Fascinating," which utilized both online channels and traditional print advertising. This strategy successfully recruited 158 Band 5 nurses, reducing the vacancy rate by nearly 66% and cutting staff turnover from 23% to 14%. By drastically reducing its reliance on staffing agencies, WDAD's solution saved the trust an estimated £1.9 million in fees.

South London and Maudsley NHS Foundation Trust