Case Study: Softcat raises its employer profile with WDAD Communications

Softcat launches a careers website for 1,400+ employees with WDAD Communications

Softcat, a major UK technology company, faced the challenge of raising its profile to attract graduates, experienced hires, and apprentices. Their dated careers website had poor navigation and failed to reflect their vibrant, successful culture, particularly in appealing to a more diverse range of applicants. WDAD Communications was engaged to develop a new employer brand and careers website to address this.

WDAD Communications created an image-led and video-rich careers website with clear navigation and minimal copy. The solution prominently featured staff profiles and embedded social media content to authentically convey the company's culture and serious career opportunities. The new site, jobs.softcat.com, successfully provided clear and easy-to-access information to help Softcat raise its profile and attract talent.

Softcat