Case Study: Softcat strengthens employer branding and attracts top talent with WDAD Communications

Softcat attracts 100s of graduates with WDAD Communications

Softcat, a leading UK technology solutions business, was struggling to attract graduate and tech talent as it competed for hires against major consumer-facing tech brands. To support its ambitious growth plans, Softcat engaged WDAD Communications to develop a strong employer brand and recruitment marketing strategy.

WDAD Communications conducted extensive research to develop an employee value proposition and brand pillars that captured Softcat's unique culture. The resulting employer brand, centered on the theme "Success. The Softcat Way," was brought to life through a new mobile-led careers website, a stop-motion video, and a full suite of recruitment collateral. This gave Softcat an authentic and compelling identity for all its recruitment communications, helping to turn candidate interest into applications.

Softcat