Case Study: Sir Robert McAlpine strengthens its employer brand and careers website with WDAD Communications

Sir Robert McAlpine saves over £1.5 million with WDAD Communications

Sir Robert McAlpine, an iconic UK construction and engineering firm, wanted to create a new employer brand and careers website that reflected its proud 150-year history. They engaged the services of WDAD Communications, a recruitment marketing agency, to help them identify and articulate a distinctive Employer Value Proposition (EVP).

WDAD Communications undertook extensive research to develop an EVP built around six key employer brand pillars. They created a cohesive visual identity by compositing the company's existing photography with images of its employees. The results were significant, with the employer brand contributing to Sir Robert McAlpine saving over £1.5 million on agency fees in the first year. Other key metrics included over 80% of employees being sourced directly and a notable increase in female applications and hires.

Sir Robert McAlpine