Case Study: RBKC achieves successful IT recruitment with WDAD Communications

RBKC fills over 60% of IT roles in 4 months with WDAD Communications

The London Borough of Kensington and Chelsea (RBKC) faced the challenge of building an entirely new Digital, Data and Technology Service, requiring them to recruit a host of IT specialists to fundamentally change how the Council operates. They partnered with WDAD Communications for employer branding expertise and the creation of a recruitment marketing campaign to address this need.

WDAD designed a compelling employer brand message, a suite of marketing assets, and a dedicated campaign microsite. They executed a targeted media plan using job boards, email campaigns, social media, and Google advertising. This strategy generated over 2,000 application clicks with a high CTR and resulted in over 60% of positions being filled within four months. The successful campaign by WDAD was also nominated for two PPMA awards.

RBKC