Case Study: Frimley Health NHS Foundation Trust boosts recruitment with WDAD Communications

Frimley Health NHS Foundation Trust unifies 3 hospitals with WDAD Communications

Frimley Health NHS Foundation Trust, an NHS trust rated 'Outstanding', was struggling with recruitment, a challenge exacerbated by its acquisition of two underperforming hospitals. WDAD Communications was appointed to create a new look, feel, and tone of voice for its recruitment communications to present a unified trust and improve talent acquisition.

WDAD Communications developed an employer value proposition (EVP) after extensive research, culminating in the statement "Excelling Together, Today and Tomorrow." They rolled out a consistent employer brand with a distinctive retro photographic style and emphasized the trust's value colors. This comprehensive solution, which included a new careers website and a full set of branded assets and guidelines, was implemented by WDAD to help unify the trust's identity and bolster its recruitment efforts.

Frimley Health NHS Foundation Trust