Case Study: AIG achieves successful hires and lower cost per hire with WDAD Communications

AIG boosts hires across 70+ countries with WDAD Communications

AIG, a global leader in insurance solutions, was struggling to recruit talent due to the perception of the insurance sector as an unappealing career. They approached WDAD Communications for assistance with their recruitment marketing and employer branding challenges.

WDAD Communications reimagined AIG's recruitment messaging and job adverts to make them more engaging. They partnered with a media firm to execute targeted programmatic advertising campaigns in the US, UK, and Mexico. The programmatic approach, working on a cost-per-application basis, resulted in substantially higher response rates and successful hires in all locations. WDAD Communications delivered a significant saving on AIG's direct cost per hire compared to previous staffing fees.

AIG