Case Study: a leading supplement company boosts Amazon conversion rates by 30% with WBX Commerce and Amazon Marketing Cloud

Supplement Brand Boosts Conversions With the Amazon Marketing Cloud

WBX Commerce worked with Leading Supplement Company, a keto-friendly supplement brand focused on increasing endurance and energy, to address weak conversion performance on Amazon. Despite heavy investment in Sponsored Ads, the company was not meeting its conversion goals and needed to identify gaps in search traffic that were limiting results.

Using Amazon Marketing Cloud insights, WBX Commerce analyzed customer search paths, identified missing keywords, and optimized Sponsored Ads to target the terms most likely to drive conversions. This uncovered more than $100k in spending opportunities and helped improve conversion rates and coverage, with conversion rates increasing by about 30% for those terms.