Case Study: Ricola grows Amazon sales 57% with WBX Commerce

Ricola Expands to Amazon and Grows Sales 57%

Ricola, a long-established CPG brand known for its cough drops and breath mints, wanted to expand beyond its traditional brick-and-mortar retail model and build a stronger ecommerce presence on Amazon. The company turned to WBX Commerce for expertise in Amazon growth, advertising, and marketplace control, using WBX Insights to uncover data-driven opportunities.

WBX Commerce cleaned up Ricola’s Amazon channel, optimized listings, merged duplicate ASINs, narrowed the catalog to the most profitable SKUs, and created new A+ content and Storefront assets. Using WBX Insights, WBX Commerce identified high-performing keywords, Buy Box issues, halo effects, and market basket trends to improve bidding, pricing, and multi-pack strategy. The result was a new Amazon revenue stream and 57% year-over-year sales growth in 2021.

Ricola

Barshan Quadry

eCommerce Sales Strategy Manager, North America