Case Study: a leading pet supply brand grows new-to-brand customers by 762% with WBX Commerce

Full-funnel Amazon Ad Strategy Grows New Customers by 762%

WBX Commerce worked with a leading pet supply brand that had plateaued in new customer growth on Amazon. The brand was relying mainly on Sponsored Products and needed a better way to expand its audience, improve keyword bidding, and make its ad campaigns more efficient.

WBX Commerce implemented a full-funnel Amazon advertising strategy using Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video, along with ongoing campaign optimization and proprietary performance insights. In the first quarter, the brand saw ad sales grow by 423%, total sales rise by 113%, ROAS increase by 13%, and new-to-brand customers surge by 762%.