Case Study: Zing Zing achieves 60%+ investor engagement and rapid crowd‑sourced menu & expansion insights with Wazoku

Zing Zing - Customer Case Study

Zing Zing is a fast-growing food delivery start-up aiming to modernise the £1.4bn Chinese takeout market. After raising £1.6m on Crowdcube from a 1,250+ strong international investor base, the company needed a way to engage and inform those investors, harness their collective expertise for site selection and menu development, and turn mandatory shareholder updates into opportunities for further input and excitement.

Zing Zing implemented Wazoku’s Idea Spotlight—placing quarterly business updates on the homepage, launching a fun beginner challenge to co-create menu items, and creating a closed forum for investors to converse directly with the founders. The initiative activated 40% of investors within 24 hours and engaged over 60% of the investor hub within two months, delivering actionable insights on new locations and menu tweaks and increasing investor involvement in business decisions.

Zing Zing

Phil Peters

Managing Director