Case Study: Diageo drives employee innovation and idea development with Wazoku

Diageo engages 60+ finalists with Wazoku for internal innovation

Diageo, the world's leading premium drinks business, faced challenges in staying ahead of the competition, tapping into employee ideas, and engaging staff in a formal innovation program. To address this, Diageo selected the Wazoku idea management platform to create a structured program for generating and managing new ideas.

Using the Wazoku platform, Diageo’s innovation team generated, captured, and collaboratively developed ideas. The software automatically ranked ideas and facilitated voting and feedback. This enabled over 60 team members to participate, with the most promising ideas selected for development and implementation, while a system of rewards and recognition drove engagement and healthy competition.

Diageo