Case Study: Aviva boosts employee engagement and ideas with Wazoku

Aviva boosts employee innovation with Wazoku, generating 680 ideas

Aviva, a UK-based multinational insurance company, sought to improve its annual employee innovation tournament, The Customer Cup. The challenge was to run the programme more efficiently, moving away from admin-heavy methods that required four dedicated staff, and to boost engagement across its 18 international markets beyond the dominant UK participation. They partnered with Wazoku to implement its idea management platform.

Wazoku's solution automated the submission, review, and collaboration processes, allowing employees globally to submit, see, and vote on ideas, including in their native languages. This dramatically increased engagement, with registered participants doubling to nearly 4,000 and idea submissions rising by 40% to 680 in the first platform-run tournament. The programme is now managed by just one person, and Aviva has realized millions of pounds in benefits since its launch with Wazoku.

Aviva