Case Study: Global Prize for Innovation in Desalination achieves 209 global applications with Wazoku

Using Wazoku’s community, process, and global reach to power a leading awards program

The Global Prize for Innovation in Desalination (GPID) needed to expand its second annual awards program and attract higher-quality applications from innovators across the water sector, spanning early-stage ideas through market-ready solutions. Wazoku supported the prize using its platform, community, and open innovation expertise to help GPID reach a wider global audience and manage the application process.

Wazoku implemented five open innovation challenges on its platform, added customized submission forms, hosted webinars, and used market intelligence, paid media, and partner outreach to promote the opportunity. The campaign delivered 209 applications from 37 countries, 1.6m+ social impressions, 620+ global publications, and 26,288+ page views in two months, helping GPID shortlist 32 applicants and select winners for its 2024 ceremony.

Global Prize for Innovation in Desalination

Mohammed Almaghrabi

Secretary Genera