Case Study: SurveyMonkey attracts diverse STEM talent and boosts virtual recruiting with WayUp

SurveyMonkey attracts 97% diverse event attendees with WayUp

SurveyMonkey, a leading survey software company, faced the challenge of pivoting its recruiting strategy to a fully virtual model during COVID-19. Their small, two-person team needed to maintain their focus on diversity hiring for STEM roles without the ability to host in-person campus events. They partnered with the vendor WayUp to help them attract qualified and diverse candidates, reduce time spent on unqualified applicants, and transition their successful in-person events online.

WayUp implemented a virtual recruiting solution that included a targeted sourcing campaign, an automated screening process, and a hosted virtual trivia event. This strategy enabled SurveyMonkey to reach students from 298 schools. The results were significant: 44% of engineering applicants were female, 22% were Black or Hispanic, and the team saved over 145 hours. Furthermore, a virtual event hosted by WayUp attracted an audience that was 97% diverse.

SurveyMonkey