Case Study: Ingredion achieves more diverse candidate hiring with WayUp

Ingredion attracts 200,000 brand impressions with WayUp

Ingredion, a leading multinational ingredient provider, faced challenges in attracting diverse early-career talent due to a lean recruiting team and a strategy overly reliant on in-person events. They partnered with the vendor WayUp to utilize its virtual recruiting services, aiming to expand their reach to more schools—including HBCUs—and boost their online brand presence with Gen Z candidates.

WayUp implemented a solution using its D&I Sourcing, Virtual Events, and Employer Branding tools. This resulted in Ingredion achieving 50/50 gender parity for engineering intern candidates and significantly increasing ethnic diversity. Their virtual events drew attendees from 85 schools, and their efforts generated over 200,000 brand impressions, growing their talent network on WayUp to more than 6,000 diverse candidates.

Ingredion