WayUp
7 Case Studies
A WayUp Case Study
Dow Jones, a major financial news and publishing company, faced significant challenges with its one-person university recruiting team. The sole recruiter was overwhelmed by administrative tasks, high applicant volume, and inefficient campus visits, which hindered their ability to provide a good candidate experience and focus on strategic diversity hiring. To address this, Dow Jones partnered with the vendor WayUp to utilize its platform for employer branding, sourcing, and automated candidate screening.
WayUp implemented a solution that included creating a dedicated landing page, running targeted sourcing campaigns, and automatically screening all applicants. This saved the Dow Jones recruiter hundreds of hours per week, amounting to over 2,000 hours in a season, and allowed them to focus only on highly qualified candidates. The results included driving thousands of qualified applications, with 71% of candidates from WayUp being from diverse backgrounds, and enabling real-time adjustments to improve diversity hiring.