Case Study: Colgate-Palmolive Gains Diversity Hiring Funnel Insights with WayUp

Colgate-Palmolive reaches 5.7 million candidates with WayUp to improve diversity hiring

Colgate-Palmolive's recruiting team faced challenges in meeting its diversity and inclusion hiring goals. The company needed to develop its employer brand to attract Gen Z candidates, expand its recruitment beyond core schools, and gain better insight into its recruitment funnel to see where diverse candidates were dropping off. To address this, they partnered with vendor WayUp to utilize its employer branding, automated sourcing, and data analytics services.

WayUp provided a solution that included a custom CRM landing page, automatic concierge sourcing to target specific candidates, and digital screening for all applicants. Their dashboard offered real-time analytics to track candidate movement through the hiring funnel. As a result, Colgate-Palmolive expanded its digital reach, gained access to a vast database of diverse students and recent grads, and obtained the visibility needed to make data-driven decisions to attract and hire more diverse talent.

Colgate-Palmolive