Case Study: Bloomberg achieves 94% Black and Latinx attendance at virtual info sessions with WayUp

Bloomberg attracts 94% Black and Latinx candidates with WayUp

The customer, Bloomberg, faced the challenge of shifting their campus recruiting strategy to a fully virtual format during the pandemic. They needed a new way to personally connect with and source diverse talent, particularly for tech roles, without in-person events. To achieve this, they expanded their partnership with vendor WayUp to host Virtual Info Sessions.

WayUp leveraged its technology and large talent pool to drive qualified and diverse candidates to Bloomberg's virtual events. The solution resulted in 302 total attendees, with 94% of candidates being Black or Latinx and 52% female. All surveyed attendees reported an intention to apply, providing Bloomberg with an immediate jump in applications and positive brand sentiment.

Bloomberg