Case Study: Sony Pictures and Supercell boost app store visibility and engagement with Waypoint

Sony Pictures boosts app store visibility and engagement with Waypoint

Waypoint partnered with Sony Pictures to enhance the visibility and engagement for its mobile game, My Hero Academia: The Strongest Hero, in a crowded app marketplace. The challenge was to translate the game's dynamic energy into compelling app store assets while maintaining strict brand alignment and creating versatile design elements that would capture user attention.

To address this, Waypoint deployed a multidisciplinary creative team to conduct research and develop authentic visual assets, including dynamic app icons and engaging screenshots. The solution was refined using insights from client-led A/B testing to optimize the designs for higher click-through rates. This approach resulted in increased app visibility and enhanced user engagement for Sony Pictures, with the client praising the creativity and effectiveness of the delivered assets.

Sony Pictures