Case Study: Spectrum Reach grows TV ad campaigns with Waymark

Spectrum Reach - Customer Case Study

Spectrum Reach, the advertising division of a major telecommunications company, sought to bring TV advertising to small and medium-sized businesses. A significant challenge was that these SMBs often lacked the time and budget for traditional commercial production, which locked them out of the TV advertising market. To solve this creative barrier, they partnered with the AI video production platform Waymark.

Using Waymark's AI video generator, Spectrum Reach's team could quickly produce high-quality, compelling spec spots for clients at no initial cost. This solution enabled them to support over $27 million in ad campaigns and generate an average of $4,000 per video project. The results were substantial, including the completion of 6,737 projects and a 138% year-over-year growth in AI-supported campaign volume, dramatically scaling revenue without a corresponding increase in production effort.

Spectrum Reach

Timm Chiusano

VP of Production & Creative Services