Case Study: KOAM accelerates local ad sales with Waymark

Opening new possibilities for the local ad market

KOAM, a multi-state television station, faced a challenge where local small and medium-sized businesses were hesitant to advertise due to the high cost and time required to produce TV commercials. This obstacle was preventing their sales team from starting productive conversations with potential clients. To remove this barrier, KOAM implemented the video generation platform from their vendor, Waymark.

Using Waymark’s AI-driven platform, KOAM’s sales team could quickly create compelling spec ads in minutes without needing any video production expertise. This solution from Waymark resulted in 12 active users on the team generating 72 commercials, drastically cutting production time by 75% and helping to accelerate sales and close deals with previously stagnant prospects.

KOAM