Case Study: NPG gets campaigns on air in days with Waymark AI video

NPG - Customer Case Study

The customer, NPG, a media sales client represented by account executive Leah, faced significant delays in launching TV advertising campaigns. Their production team was backed up, causing clients to wait three to four weeks for their commercials to be produced and aired. To address this challenge, they turned to the vendor, Waymark, and its AI video creator platform.

By implementing Waymark's intuitive, AI-powered video creation tool, Leah was able to produce high-quality commercial spots herself in as little as 30-45 minutes per draft, eliminating the need for extensive video production experience. This solution drastically reduced the campaign timeline, getting a new client's advertisement on the air within days instead of weeks. Waymark empowered the sales team to shorten sales cycles, gain quick client approvals, and accelerate campaign execution.

NPG

Leah Teems

NPG