Case Study: NPG boosts new business sales and shortens sales cycles with Waymark

How one account executive transformed his sales with AI video

John Hefner, an account executive at NPG, faced significant challenges common to media sales, including bypassing gatekeepers to reach decision-makers and a traditionally slow, multi-step process for creating and approving television commercials, which often stretched sales cycles for weeks or months.

Using Waymark's AI-powered video creator, he revolutionized his approach by immediately sending prospects customized spec ads to quickly engage them and start the creative conversation. This solution dramatically shortened the sales cycle, allowing John to close a $2,150 deal within hours and generate $30,000 in new business within a few months, while also enabling his team to secure a $3,950 deal for a time-sensitive event.

NPG

John Hefner

Account Executive