Case Study: Townsquare Media achieves fast, affordable video advertising with Waymark

Building a community-focused media future

Townsquare Media, a company overseeing a portfolio of over 354 radio stations, faced the challenge of helping its local small business partners transition to video advertising. Video production was traditionally too expensive and time-consuming for these small businesses, locking them out of TV advertising opportunities. Waymark provided its AI video creation platform to address this need.

Using Waymark's AI, Townsquare Media's sales team could generate compelling TV commercials in under five minutes, automating script writing, asset compilation, and voiceover. This solution enabled Townsquare to create over 250 video ads in five months, getting nearly 200 local business clients on air and running nearly 300 ad campaigns.

Townsquare Media