Case Study: Conrad Connect launches innovative IoT orchestration with Waylay

Conrad Connect - Customer Case Study

Conrad Connect, part of Conrad Electronic SE, wanted to extend customer engagement beyond its web store and solve the fragmented experience of using many separate IoT solutions. To do this, Conrad worked with Waylay and its IoT service orchestration platform to create a new digital service that could connect devices and cloud services in one place.

Waylay provided the orchestration middleware behind Conrad Connect, enabling the platform to aggregate data from services like Fitbit, OSRAM Lightify, and Netatmo, while letting users build custom dashboards plus automation and notification logic. The result was a scalable, extendable IoT platform that launched an innovative service to market, with Conrad reporting a great experience working with Waylay, though no specific numerical impact was shared.

Conrad Connect

Andreas Bös

Head of New Business and Innovations