Case Study: True Classic Achieves Rapid Growth with Wayflyer Financing

True Classic, masters in crafting apparel that enhances both look and feel, partnered with Wayflyer to weave a pattern of exponential D2C growth

True Classic, a fast-scaling DTC apparel brand, needed capital to support rapid growth, expand into new categories like activewear, and serve customers in more than 190 markets. Traditional banks were hesitant because of the company’s short trading history, and a major activewear investment in 2022 created a cash flow gap that made outside financing essential.

Wayflyer provided the flexible financing True Classic needed by focusing on growth potential rather than just historical financials. The funding helped the brand avoid equity raises and restrictive lending covenants, enabling it to buy inventory, realize revenue, and reinvest faster. With Wayflyer, True Classic generated $20 million in additional revenue, sustained 300% annual growth, and reached $207 million in sales in 2023, all with a team of just 55 employees.

True Classic

Ben Yahalom

President