Case Study: The Baby’s Brew scales inventory and boosts conversions with Wayflyer

The Baby’s Brew reaches more parents using Wayflyer’s funding for inventory

The Baby’s Brew, founded by Alaina Moulton, created the first battery-powered, cordless bottle warmer to help active parents stay outdoors with young children. As demand grew, the company struggled to secure enough inventory financing to keep up with orders, even after selling out multiple times and being unable to get the full funding it needed from banks or investors.

Wayflyer provided fast, flexible inventory financing and Marketing Insights to help The Baby’s Brew scale. With Wayflyer, Alaina received the money within a week, could fulfill orders immediately, and began placing orders for 15,000 units across three products. Wayflyer’s marketing guidance also improved campaign performance, lifting conversion rate from 2.9% to 5%.

The Baby’s Brew

Alaina Moulton

Founder