Case Study: Sons grows by 300% with Wayflyer

Sons use Wayflyer to grow by more than 300%

Sons, a fast-growing D2C men’s health brand, needed flexible funding to support marketing and inventory growth after launching in 2020 and raising an initial £1.1M equity round. As the company scaled quickly, it looked for a financing partner that could help bridge the gap between equity rounds and support its expansion.

Wayflyer provided Sons with financing for marketing and inventory, along with ongoing support such as marketing KPI reviews and strategic guidance. With Wayflyer, Sons grew revenue by more than 300%, went from €100K to €200K in MRR in just 3 months, and avoided dilution while strengthening its position for future growth.

Sons

Will Kennedy

Co-Founder