Case Study: Silly Pickles grows to 73 metros without giving away more equity with Wayflyer

Silly Pickles grows to 73 metros and $6M revenue with Wayflyer

Silly Pickles, an adult recreational sports league, faced the challenge of funding the initial operating losses of expanding into new markets without having to give away more ownership equity. They needed a non-dilutive form of capital to finance their customer acquisition costs in each new city during the early, unprofitable seasons.

Wayflyer provided a non-dilutive financing solution that funded this growth. This capital allowed Silly Pickles to launch in twenty new markets, growing from 53 to 73 metros. As a result, the company increased its annualized revenue to $6 million and moved closer to achieving break-even profitability across its entire portfolio.

Silly Pickles