Case Study: Seed Golf scales inventory and expands internationally with Wayflyer

Seed Golf, hitting the sweet spot between quality and affordability, partnered with Wayflyer to elevate their D2C game

Seed Golf, an Irish D2C golf equipment brand, needed a way to scale quickly without compromising quality. As demand grew—especially after a boost from UK influencers—the company faced inventory planning challenges, cash flow pressure, and the need to fund a broader product range, including accessories like golf bags and umbrellas.

Wayflyer provided Seed Golf with rapid, flexible financing tailored to its fast-moving business model, helping the company secure funding when needed instead of waiting months for a traditional bank decision. With Wayflyer’s support, Seed Golf managed inventory more effectively, capitalized on sudden demand, strengthened its position in Ireland and the UK, and began expanding into the US, which represents about 60% of the global golf economy.

Seed Golf

Dean Klatt

Founder