Case Study: Oral Essentials achieves accelerated D2C growth by removing inventory constraints with Wayflyer

Oral Essentials' Growth Shines Bright After Doubling Down on Inventory

Oral Essentials, founded by cosmetic dentist Kourosh Maddahi and led in e‑commerce by his son Justin, makes all‑natural oral care products and has grown rapidly as a D2C brand. That fast growth — Justin says they 5x'd online revenue with new ad campaigns — created a cash crunch because the business aims to keep three months' inventory on hand, and inventory constraints were limiting further expansion. To solve this, they turned to Wayflyer for growth capital.

Wayflyer provided growth funding and a partnership‑oriented underwriting process (Wayflyer CFO Jack worked closely with the founders), enabling Oral Essentials to purchase inventory and remove the cash bottleneck. With Wayflyer's capital in place, the team restored their three‑month inventory buffer, resumed investing in marketing and creative, and focused on improving shipping and cost analysis — unlocking continued scaled growth across their D2C channel.

Oral Essentials

Kourosh Maddahi

Founder