Case Study: MOBY accelerates go-to-market and secures €150K funding with Wayflyer Analytics

MOBY Accelerates Go-to-market With Wayflyer Analytics

MOBY, a Dublin-based micro-mobility startup founded by Thomas O'Connell, moved to a direct-to-consumer model and needed to quickly test demand and identify which marketing channels were driving sales. To accelerate go-to-market and make fast, data-driven decisions, MOBY connected its Google Analytics and ad platforms to Wayflyer and used Wayflyer Analytics to evaluate campaign attribution and channel performance.

Wayflyer analyzed MOBY’s attribution data, recommended how to allocate test spend to maximize ROAS, and validated that acquisition channels were scalable. Wayflyer then provided €150,000 in funding (20% for inventory, 80% for advertising) on competitive terms (8% fee, 16% repayment rate), enabling MOBY to fund its first product order and continue scaling with subsequent advances.

MOBY

Thomas O Connell

Founder