Case Study: Powerlete scales inventory and 10x sales with Wayflyer

In the fiercely competitive athleisure market, Powerlete, a brand born from a passion for fitness and lifestyle, teamed up with Wayflyer to scale new heights

Powerlete, an athleisure brand, partnered with Wayflyer as it began to scale rapidly after launching in late 2022. After starting with just £6k in sales in its first six weeks, the company needed capital to expand its product range and keep up with rising demand, but traditional financing options were too rigid or unavailable for its early-stage growth.

Wayflyer provided flexible, revenue-based funding using data from Powerlete’s eCommerce analytics and advertising platforms to tailor financing to the brand’s growth trajectory. With Wayflyer’s support, Powerlete expanded its inventory, introduced new colorways, increased AOV and conversion rates, and grew to a community of more than 24,000 followers while serving customers in over 25 countries.

Powerlete

Matt Elms

Chief Executive Officer