Case Study: Common Cents increases Q4 profits by 22% with Wayflyer

How we provided the financing Common Cents needed to grow its product portfolio and increase Q4 profits by 22%

Common Cents, an Amazon-focused brand agency and seller founded by Sebastian Cwik and Ted Golojuch, needed a way to fund large inventory purchases to secure reseller deals with major brands like Hasbro and Nestle. The challenge was finding enough capital to meet minimum order quantities and expand product offerings on Amazon.

Wayflyer provided financing by connecting to Common Cents’ Seller Central account and using the business data to make a quick, data-backed funding decision. With Wayflyer’s support, Common Cents secured the capital needed to bring in new inventory, and the new brand relationships contributed to a 22% increase in bottom-line profit in Q4 2023, with additional financing continuing into 2024 to support growth.

Common Cents

Sebastian Cwik

Chief Executive Officer