Case Study: Dock & Bay achieves seasonal growth with Wayflyer financing

How Wayflyer supports Dock & Bay's growth ambitions

Dock & Bay, a beach lifestyle brand founded by Andy Jefferies and Ben Muller, faced major cashflow challenges because of strong seasonality in its business. Most of its revenue and profit came in just a few months of the year, while it had to buy inventory in winter well ahead of peak spring and summer sales. To manage this working-capital gap, the company turned to Wayflyer.

Wayflyer provided revenue-based funding with fast approval and flexible terms tailored to Dock & Bay’s sales cycles. By using Wayflyer’s financing, the brand was able to buy stock earlier and support growth through its busiest seasons, with Andy Jefferies saying the funding could help drive around 70-90% growth in 2022. He also noted that without Wayflyer, Dock & Bay may have had to make fewer sales.

Dock & Bay

Andy Jefferies

Founder