Case Study: Fresh Clean Threads scales inventory-led growth with Wayflyer

How Wayflyer helps Fresh Clean Threads scale on their own terms

Fresh Clean Threads, a sustainable apparel brand founded by Matthew and Melissa Parvis, was growing quickly after launching on Shopify and scaling ad spend, but needed more financing to keep inventory and marketing growth going without further equity dilution. Traditional lenders struggled to keep up with the pace of the business and didn’t fully understand the eCommerce model, creating a funding gap for the company.

Wayflyer provided flexible eCommerce financing tailored to Fresh Clean Threads’ needs, complementing existing bank financing without requiring pledged assets or sold receivables. With Wayflyer, Fresh Clean Threads was able to order millions of dollars in additional inventory, access funding within days, and grow more confidently while spending less time on financing administration and more time scaling the business.

Fresh Clean Threads

Tyler Mills

Chief Financial Officer