Case Study: SPOKE acquires 30,000 new customers with Wayflyer financing

How Wayflyer funding helped SPOKE acquire 30,000 new customers

SPOKE, a menswear brand founded by CEO Ben Farren, set out to solve the common problem of poorly fitting trousers and inconsistent sizing in men’s clothing. As the business grew, COO Adam Woodhouse needed a faster, more transparent way to evaluate financing options and support expansion without hidden fees or slow fundraising processes.

Wayflyer provided SPOKE with $2 million in revenue-based financing, offering clear pricing, no additional fees, and quick access to capital. SPOKE used the funding primarily for growth marketing, including proven channels plus new tests like YouTube and direct mail in the U.S., and the result was 30,000 new customers. Wayflyer’s straightforward process also helped the finance team manage cash flow more efficiently.

SPOKE

Adam Woodhouse

Chief Operating Officer