Case Study: MagicHolz scales growth and inventory funding with Wayflyer

How the founders of MagicHolz leveraged their corporate experience in eCommerce to scale a thriving business

The founders of MagicHolz faced a significant challenge in securing the working capital necessary to fund their eCommerce business's rapid growth. After traditional banks failed to understand their online model and offered unsuitable loan options, they sought an alternative. They turned to Wayflyer for its revenue-based financing product to overcome this cash flow obstacle.

Wayflyer provided a flexible financing solution that was perfectly suited to the pace of an eCommerce brand. The capital from Wayflyer allowed MagicHolz to purchase inventory and scale performance marketing campaigns without straining its cash flow. This support was pivotal, enabling the company to achieve its aggressive targets, including a 9x growth in revenue from its initial year to 2021.

MagicHolz

Lars

Co-Founder