Case Study: Riley achieves wholesale growth and global expansion with Wayflyer

How Riley drove omnichannel growth with Wayflyer

Riley is an Irish female-founded sustainable period care company that launched in 2021 with a direct-to-consumer and subscription model before expanding into B2B. As the business grew, traditional lenders were hesitant to provide the financing needed to build inventory and support large wholesale contracts, creating cash flow and scaling challenges.

Wayflyer provided Riley with wholesale funding tailored to retail and wholesale businesses, giving the company fast, flexible capital to secure and fulfill a major contract. With Wayflyer’s support, Riley expanded into the UK and Europe, strengthened its B2B operations, and grew to 140 corporate clients while reducing reliance on paid advertising and focusing on global expansion.

Riley

Áine Kilkenny

Co-Founder