Case Study: POWERCUT achieves rapid sales growth with Wayflyer financing

How Powercut secured space in Ireland's biggest retail chain

Powercut, the fast-growing Irish athleisure brand founded by Bronagh McKay and Craig Mulhall, needed a faster way to fund large inventory orders as retailer demand increased. Traditional bank financing wasn’t a fit for their modern eCommerce business, so they turned to Wayflyer for Revenue Based Financing.

Wayflyer provided funding in days after Powercut connected its eCommerce platform and ad accounts, with repayment tied to a percentage of sales and no equity, collateral, or personal guarantees required. Powercut initially tested the service, then took over €100,000 in funding, enabling a larger inventory order, faster retailer fulfillment, and growth in annual sales from €300K to €2.5M.

POWERCUT

Craig Mulhall

Founder