Case Study: King Kong Apparel unlocks growth with Wayflyer funding

How King Kong Apparel Used Wayflyer funding to unlock growth

King Kong Apparel, a fitness apparel eCommerce brand founded by Stefan Gehrig, needed more working capital to buy inventory and support seasonal demand, especially during the November/Black Friday and December peak sales period. The company wanted to avoid long preorder wait times and keep fulfilling orders quickly as it grew mainly through organic channels and word-of-mouth.

Wayflyer provided revenue-based financing with flexible, customized funding that fit King Kong Apparel’s needs, along with insights support to help optimize marketing. With Wayflyer, Stefan said the business felt less stressed operationally, and King Kong Apparel reported revenue growth of around 10% year over year in 2021 and about 35% year over year in 2022, putting the brand on track for its strongest year yet.

King Kong Apparel

Stefan Gehrig

Founder