Case Study: Kekoa Foods achieves nationwide retail expansion with Wayflyer Wholesale Financing

How Kekoa Foods expanded into 800 stores

Kekoa Foods, an organic baby food brand founded by two dads, David and Danny, was rapidly expanding from a successful launch in Sprouts Farmers Market into hundreds of retail stores nationwide. As purchase orders increased, the company faced cash flow strain because it had to produce inventory 6–8 weeks ahead of retail demand, before payment would come in.

Wayflyer provided Kekoa Foods with Wholesale Financing, giving the brand ongoing access to capital to fund production before purchase orders arrived. This helped Kekoa Foods keep product ready for shelves without squeezing cash flow, and supported its growth from 1 store a year ago to nearly 800 stores today, with plans to double that footprint again next year.

Kekoa Foods

David Fullner

Co-Founder and Chief Executive Officer