Case Study: Curly Girl Movement Funds Inventory and Payroll Growth with Wayflyer

Curly Girl Movement funds six growth rounds with Wayflyer

Curly Girl Movement, a Netherlands-based hair care brand, faced a significant cash flow challenge after self-funding the launch of Europe's first curly hair brand store in central Amsterdam. This major investment, combined with growing online purchase orders, strained their reserves, making it difficult to fund inventory and payroll. Traditional bank financing was too slow and cumbersome for their needs. They turned to Wayflyer for eCommerce financing to address this working capital shortfall.

Wayflyer provided fast and flexible funding that integrated with the brand's purchase order cycles. The solution's key benefit was its speed and responsiveness, allowing for last-minute requests and direct communication with account managers. Since late 2022, Curly Girl Movement has successfully used Wayflyer approximately six times to maintain operations and fund growth. This support from Wayflyer enabled the brand to continue its expansion into B2B sales across Europe.

Curly Girl Movement