Case Study: Craft Club achieves 300% growth and stays in stock with Wayflyer

Craft Club grows 300% in under a year with Wayflyer

Craft Club, an Australian eCommerce brand selling craft kits, faced a significant challenge scaling its business. The company was growing rapidly but constantly ran out of stock, as all its cash was tied up in long-lead-time inventory orders. Bootstrapped and without a substantial financial history, traditional bank loans or credit lines were not a viable option, preventing them from capitalizing on their momentum. This is where vendor Wayflyer provided a solution.

Wayflyer provided eCommerce-focused financing that moved with the flow of the business. Its fast payments allowed Craft Club to fund new inventory, and its daily repayment structure aligned perfectly with their sales cycle. As a result, Craft Club achieved 300% growth in under twelve months, enabling them to expand into new markets and develop new product lines.

Craft Club