Case Study: Cole Buxton scales a story-first menswear brand with Wayflyer working capital

Cole Buxton keeps 100% ownership while scaling with Wayflyer

Cole Buxton, a London-based luxury menswear brand, faced the challenge of scaling its unique, story-driven business without compromising its creative vision or relinquishing ownership to outside investors. To grow on their own terms, they partnered with the vendor Wayflyer for access to working capital financing.

Wayflyer provided the flexible working capital solution that enabled Cole Buxton to fund its growth and inventory needs. This allowed the founders to concentrate on building the brand and maintain 100% private ownership of their company, a key result for them. Wayflyer's financing was instrumental in helping the brand scale to a great place without taking on investors.

Cole Buxton