Case Study: Brez scales to $44M in revenue with Wayflyer working capital

A Wayflyer Case Study

Preview of the Brez Case Study

Brez scales to $44M with Wayflyer

Brez, a functional THC beverage brand, faced the challenge of scaling production to meet rapidly growing online demand, which required significant upfront capital for manufacturing runs weeks before revenue was received. To overcome this potential ceiling on growth, Brez utilized a $10 million working capital facility from Wayflyer.

The solution implemented by Wayflyer provided the necessary funds to keep pace with Brez's aggressive production scaling, allowing the brand to double and triple its can runs. This capital injection helped fuel remarkable growth, enabling Brez to achieve $44 million in revenue within its first two years, almost entirely from online sales. Wayflyer's financing was instrumental in supporting this expansion.


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