Case Study: Bow Wow Labs achieves 82% sales growth with Wayflyer

Bow Wow Labs grow sales by 82% in 6 months

Bow Wow Labs, a pet product brand founded to keep dogs safe, healthy, and happy, was growing quickly but ran into cash flow constraints as demand increased. The team wanted to avoid bad financing terms and giving up equity, and looked for a better-fit funding option. They were also interested in support that could improve marketing performance, including Wayflyer’s Marketing Insights.

Wayflyer provided flexible eCommerce financing that Bow Wow Labs used to increase inventory purchases and expand marketing spend. After starting with a small test round, Bow Wow Labs took additional funding and used Wayflyer’s insights to improve campaign efficiency, doubling ROAS and growing sales from $257,000 in June 2020 to $470,000 in December—an 82% increase in six months. Wayflyer helped Bow Wow Labs scale without diluting ownership and potentially delay a Series A round.

Bow Wow Labs

Jim Rodisch

Chief Financial Officer