Wayflyer
39 Case Studies
A Wayflyer Case Study
BionicGym, a company that produces electrical stimulation workout equipment, faced significant challenges in its supply chain and cash flow. The successful direct-to-consumer brand was unable to secure the necessary funds to place large enough inventory orders to meet high customer demand, leading to delivery delays of weeks or even months. To overcome this cash flow constraint, BionicGym partnered with the financing vendor Wayflyer.
By using Wayflyer's funding, BionicGym was able to finance much larger inventory orders, which dramatically reduced their product delivery times. This solution allowed the company to match its supply to customer demand effectively. As a result, BionicGym's sales grew by 259% in the three months following the partnership, making it the most successful period in the company's history at that time.
Louis Crowe
Chief Executive Officer and Founder