Case Study: Ambr Eyewear boosts ROAS and sales with Wayflyer

Ambr Eyewear Rapidly Improves Sales Through Google Ads

Ambr Eyewear, an eyewear brand founded in Dublin, Ireland, was struggling to scale because inventory costs were straining cash flow and limiting marketing spend. With rising competition and few financing options from banks or VC, the team turned to Wayflyer for growth financing to support expansion.

Wayflyer provided Ambr Eyewear with €25,000 in financing and recommended shifting more ad spend into Google Ads. With Wayflyer’s capital and guidance, Ambr’s ROAS improved from 3.6x to 5.3x, yearly sales grew 238% year over year, and the brand generated an additional €133,000 in sales, delivering its best Christmas season ever.

Ambr Eyewear

Daniel Nugent

Co-Founder